Privacy Policy - Agri Africa

Version: 2.0

Effective Date: 1St July 2026

Last Updated: 6Th July 2026

1. Introduction

Agri-Africa Exhibition Limited ("Agri-Africa", "we", "our", or "us") respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store, disclose, protect, and manage personal information obtained through our website, registration forms, membership platform, events, conferences, exhibitions, training programs, business matchmaking activities, and other services organized or administered by Agri-Africa.

This Policy applies to all users of our website and services, whether located within Kenya or internationally. The processing of personal information shall be governed by the laws of Kenya, including the Data Protection Act, 2019, and any other applicable legislation.

2. Scope

This Privacy Policy applies to information collected through

www.agriexpo.africa
https://agriexpo.africa
Africa International Agricultural Expo (AIAE)
Agri-Africa membership programmes
Contact Us enquiries
Event registrations
Training programmes
Trade missions
Exhibitions
Conferences
Business matchmaking activities
Surveys
Newsletters
Other programmes organized by Agri-Africa.

3. Information We Collect

Depending on the purpose of collection, we may collect:

Personal Information

Gender
First Name
Last Name
Country
City
Telephone Number
WhatsApp Number
Email Address
Company Name
Job Title
Business Sector
Products or Services
Areas of Interest
Registration Reference Number
QR Code Identifier

We collect only the information reasonably necessary for the purpose for which it is requested.

4. Information Collected Automatically

When you visit our website, certain information may be collected automatically, including

IP Address
Browser Type
Device Type
Operating System
Language Preferences
Website Pages Visited
Time and Date of Access
Time Spent on Pages
Referring Website
Cookies and Similar Technologies
Analytics Information

This information assists us in improving website performance, user experience, system security, and service delivery.

5. How We Use Your Information

We may use your information for purposes including

Processing event registrations
Issuing visitor badges and QR codes
Event access management
Membership administration
Responding to enquiries
Customer support
Business matchmaking
Networking opportunities
Event management
CRM administration
Statistical analysis
Event planning
Sending invitations
Event reminders
Programme updates
Agricultural opportunities
Research and service improvement
Compliance with legal obligations.

6. Purpose Limitation

Agri-Africa believes personal information should only be used for the purpose for which it was collected.

Accordingly

Information collected for a specific event shall primarily be used in connection with that event.
Contact Us information shall only be used to respond to the relevant enquiry.
Membership information shall be used for administering membership services and related member benefits.
Personal information will not be repurposed for unrelated activities unless the individual provides additional consent or another lawful basis exists under applicable law.

Where appropriate, Agri-Africa maintains separate databases for different programmes and activities to support purpose limitation and responsible information management.

7. Legal Basis for Processing

Agri-Africa processes personal information based on one or more of the following lawful grounds:

Your consent.
Performance of services requested by you.
Compliance with legal obligations.
Legitimate organizational interests that do not override your rights and freedoms, including event administration, security, operational management, and service improvement.

8. Communications and Marketing

Where you have provided consent, Agri-Africa may communicate with you through

Email
SMS
WhatsApp
Telephone Calls

Communications may include

Registration confirmations
Event updates
Invitations
Agricultural opportunities
Training programmes
Business opportunities
Membership information
Industry news
Future Agri-Africa programmes

Every marketing communication will include an option to unsubscribe or opt out.

Withdrawal of marketing consent will not affect communications necessary for services you have requested, such as registration confirmations or membership administration.

9. Membership

Membership information may be retained and processed for the duration of your membership to facilitate:

Membership administration
Renewals
Member communications
Events
Training programmes
Publications
Networking opportunities
Voting rights where applicable
Member benefits

Upon cessation of membership, information will be retained only for the applicable retention period or as required by law.

10. B2B Matchmaking and Networking

One of Agri-Africa's objectives is to facilitate meaningful business connections.

Where you indicate interest in B2B matchmaking, networking, or business opportunities, Agri-Africa may facilitate the sharing of your business contact information with relevant:

Exhibitors
Buyers
Sponsors
Event Partners
Organizers

Such sharing shall be undertaken in accordance with applicable law and only to support legitimate business engagement.

11. Data Sharing and Disclosure

Your information may be shared only where necessary with

Authorized Agri-Africa employees
Event organizers
Event contractors
Venue management
Security personnel
Badge and QR code service providers
Payment service providers
Technology service providers
CRM providers
Government agencies where legally required
Strategic event partners where relevant

Agri-Africa does not sell personal information.

12. International Data Transfers

Agri-Africa does not ordinarily transfer personal information outside Kenya.

Where an international transfer becomes necessary, Agri-Africa shall obtain the necessary consent or rely upon another lawful basis permitted under applicable law and implement appropriate safeguards to protect personal information.

13. Cookies and Similar Technologies

Our website uses cookies and similar technologies to improve functionality and user experience.

These may include:

Essential Cookies

Required for website functionality.

Functional Cookies

Used to remember user preferences.

Analytics Cookies

Used to understand website performance and visitor behaviour.

Marketing Cookies

Where introduced, these may assist in delivering relevant information and measuring campaign effectiveness.

Users may manage cookie preferences through their browser settings; however, disabling certain cookies may affect website functionality.

14. Photography, Video and Event Media

Agri-Africa events may be photographed, filmed, livestreamed, or otherwise recorded for documentation, reporting, promotional, educational, archival, and publicity purposes.

By attending an Agri-Africa event, you acknowledge that photography and videography may occur.

Where a close-up image is used and an individual subsequently requests removal from Agri-Africa-controlled online platforms, Agri-Africa will consider the request and make reasonable efforts to remove such content where practical. Removal from printed publications, previously distributed materials, archived content, or third-party platforms may not be possible.

15. Data Security

Agri-Africa implements appropriate technical and organizational measures designed to protect personal information against unauthorized access, disclosure, alteration, loss, misuse, or destruction.

These measures include, where appropriate

Role-based access controls
Confidentiality obligations for authorized personnel
Secure storage practices
System monitoring
Administrative safeguards
Operational procedures for handling personal information

While we strive to protect personal information, no electronic transmission or storage system can be guaranteed to be completely secure.

16. Data Retention

Agri-Africa retains personal information only for as long as necessary to fulfil the purposes for which it was collected.

Unless otherwise required by law

Event registration information may be retained for up to three (3) years after the relevant event, after which it may be archived, anonymized, or securely deleted.
Membership information may be retained for the duration of membership and any applicable retention period thereafter.
Contact Us enquiries may be retained for as long as reasonably necessary to resolve the enquiry and maintain appropriate records.

17. Your Rights

Subject to applicable law, you may have the right to

Access your personal information.
Request correction of inaccurate information.
Request deletion of personal information where appropriate.
Withdraw consent where processing is based on consent.
Object to certain processing activities.
Request restriction of processing where applicable.
Request portability of your personal information where applicable.

Requests should be submitted to:

Email: expo@agriexpo.africa

Agri-Africa will endeavour to respond within 7 to 30 days, depending on the nature and complexity of the request.

18. Children and Young Persons

Our website and services are primarily intended for professionals, businesses, institutions, and members of the public interested in agriculture and related sectors.

Agri-Africa does not intentionally collect personal information from children. Where we become aware that personal information has been collected contrary to applicable law, appropriate steps will be taken to address the matter.

19. Automated Processing and AI-Assisted Services

Agri-Africa may use automated systems to support administrative processes, including

Registration confirmations
QR code generation
Email notifications
SMS notifications
WhatsApp notifications
CRM workflows
Event reminders
Customer support tools
AI-assisted drafting or response support

Such technologies are used to improve efficiency and service delivery. Agri-Africa does not make decisions producing significant legal or similarly significant effects on individuals solely through automated processing without appropriate human oversight.

20. Third-Party Websites

Our website may contain links to third-party websites or services.

Agri-Africa is not responsible for the privacy practices, security, or content of external websites. Users are encouraged to review the privacy policies of those third parties before providing personal information.

21. Changes to this Privacy Policy

Agri-Africa may update this Privacy Policy from time to time to reflect changes in legal requirements, operational practices, or services.

The latest version will always be published on our website, and the "Last Updated" date will be revised accordingly. Continued use of our services after publication of an updated policy constitutes acceptance of the revised Policy to the extent permitted by law.

22. Contact Information

For questions, requests, or complaints relating to this Privacy Policy or the processing of personal information, please contact:

Agri-Africa Exhibition Limited

Arbor House, Arboretum Drive

Nairobi, Kenya

Website: www.agriexpo.africa